With the ECrowd platform, users can create a custom crowdsourcing application.
Each application consists of tasks: questions or small assignments to be completed by the end-user.
The ECrowd user creates those tasks in ECrowd, but initially, they could only do this by coding templates
to be the biggest problem; they liked the flexibility of ECrowd and said they could ask a colleague for help if they were stuck with coding.
Their main concern, however, was that they didn’t know how to start at all.
Experienced technical users said the same thing.
After the interviews, I found that the most important differentiator between the
personas was related to their technical expertise.
ECrowd could potentially deal with users with a wide range of technical backgrounds, so it was a challenge
to find a solution without losing the flexibility of the platform and still keeping it modular.
I chose to implement a drag and drop system with an advanced code editor and live preview.