Freelance projects

Besides my studies, I have done freelance work for various clients. I've created and developed over 30 websites for more than 20 clients. This is an overview of some of the projects I've worked on.

What I learned

Being a freelancer gave me the opportunity to work for diverse clients and experience many different industries such as start-ups, non-profit, consulting firms, and agriculture. I led several design and branding projects from beginning till end and advised clients on design, UX, content, and storytelling. Working on these projects helped me to learn the full stack of web design. It was also a great way to deal with different situations, projects and industries and to gain experience in programming and project management. Besides, I learned how to communicate with clients and multiple stakeholders.

Design for different situations

A consultancy company in the education sector asked for a minimalistic website that should target an audience of teachers and education managers. I designed and developed a minimalistic and colorful website with a strong focus on mobile UI:

De Onderwijsverbeteraars

During design projects, I regularly held meetings with clients. We discussed what they would need and what their new website would look like, or I advised them on design, UX, and opportunities to improve their current website.

Meeting with a client

I always discuss the design, structure and content of a website with the client. For myself, I often make simple visualizations of the user journey to optimize call-to-actions and buttons. Some projects require a different approach than others. For instance, sometimes I create & share low-fi designs, or I work on the branding too.

Examples of my freelance process

A complex project was the redesign of the website for Spirit, a sports club. In our first meeting, they asked for an updated, modern version of their current website. However, their current website used lots of different systems, and many people were involved in changing data. It was very inefficient and I researched possible solutions and proposed the use of the Dutch Sportlink database; this enables the club to manage all data in one central place. Now, match results and team pages are updated in real-time, and each team has their own team page. Another challenge was to inform and instruct people within the sports club on how they can update data in this new system. I wrote short guides, and we held a few meetings to instruct people.

CKV Spirit

Visual Design

I also designed logos, presentation templates, brochures, email templates and other branding elements.

Branding assets

Side Project

One of my side projects is called TownSiege. TownSiege was a web-based medieval strategy and social game where players build their city and explore the world. After small market research and conducting surveys, I designed and developed the game. I launched a Beta version which was played by almost 1,000 people, and I learned a lot about game design, programming, Unity3D, server maintenance, and database design. I participated in the community forums a lot and updated the game according to feedback from the players. Unfortunately, I became too much of a perfectionist in this project, and TownSiege was never officially launched. I paused the project, but one of my dreams is to work on the development of the game again. Feel free to subscribe.

TownSiege: Old homepage